ALIVE Magazine: Editing, Writing, Team-Wrangling
I was brought in as a Swiss Army knife editor and consultant for ALIVE Media Group's flagship print and digital properties, which focus on makers/artisans in nearly 10 Midwestern cities. Categories ALIVE covers include art, fashion, food, social justice, beauty, wellness, woodcraft and more.
In addition to pitching, writing and editing print feature stories, I oversaw daily content strategy and production on AliveMag.com, including blog and interview assignments, writer development, editing, social media management and promotions. I also worked with other teams on digital content strategy and deployment for the company's sponsored content arm, plus I offered overall recommendations for refining processes and adding more journalistic value both to stories and to the general business.
A few of my bylined stories:
Print and digital feature story: http://alivemag.com/from-bean-to-bar-shawn-askinosie-of-askinosie-chocolate/
Print and digital feature story: http://alivemag.com/art-at-the-table-minneapolis-chef-diane-yang-elevates-favorite-desserts-by-getting-back-to-modern-basics/
Sponsored digital content, part of a strategic digital package: http://alivemag.com/the-cheshire-in-st-louis-shares-3-secrets-for-planning-the-perfect-wedding-giveaway/
Sponsored digital content, part of a strategic digital package: http://alivemag.com/join-st-louis-innovators-for-bounce-ted-talks-from-tedxgatewayarch/
Sponsored digital content, part of a huge strategic package that included events: http://alivemag.com/five-reasons-you-cant-miss-out-on-the-caleres-fashion-entrepreneur-competition/
A few of the weekly stories from Alive's promotional 2016 Holiday Gift Guide collection. St. Louis shops bought into major packages that included sponsored stories, several e-blasts and social media consideration.
E-blasts:
E-blast promoting Alive's new print issue, recent digital stories and advertisers.
E-blast promoting Alive's new print issue, recent digital stories and advertisers.
E-blast promoting Alive's signature fashion event, recent digital stories and advertisers.
Social:
